But in these challenging times, this REIA chapter is going the next step by offering proven professional tools that will initiate, guide, and track all of your marketing campaigns, lead generation, deal analysis, contract and lease creation, daily work flow, work orders/repair lists, property management, accounting records, and budgets. You’ll even have your own customized REI website to collect leads, build a buyers list, display pictures and descriptions of your properties, or take payments from tenants on line.

In short, if you’re a new investor, you’ll set your business up to run the right way from the very start, and if you’re an experienced investor, these tools will help you to be more organized, efficient, and improve the way that you run your business.

The bottom line, make your business run better, and you’ll maximize your performance and profits!

That’s why we’re now offering the “NATIONAL REIA Business Builder Premium

Membership”, providing ALL the essential tools you need to run and market your real estate business! This premium membership includes:

Business Management Software System and REI Websites

If you want more information on these important investor tools, please contact our office for complete information!

The following on going series will highlight various capabilities of this program and its systems. This month’s article will feature:

The Marketing Module:

In order to establish and grow your REI business, you need to find the right type of properties to meet your strategy. So what are the best marketing campaigns to reach your target market? How do you know your marketing is working? How do you make sure that processes you have set up are followed even when you aren’t around?

It has been quoted, “Only 50% of my marketing is any good. I just don’t know which 50% it is.” If you are using the right system, this will never again pertain to you. The best marketing campaigns are the ones that work. It’s that simple. The right system will let you know how much each lead costs your business and which leads are converting into real revenue. If you are trying to determine your success or failure based on a gut feeling or a hunch, you may be surprised by the actual results.

The 360° Real Estate Investor Marketing Module will help you to set up, launch, track, and measure all of your marketing efforts. Whether you use bandit signs, e-mail blasts, direct mailings, billboards, newsletters, flyers, newspapers, realtors, websites, etc, it’s important that you are able to determine the number of leads generated by each campaign. Next, identify how many of these leads were successful, and how many were poor leads. Knowing your cost per lead will help you to match your marketing budget to the most effective campaigns.

Knowing where to spend your marketing budget is an ongoing process. You will want to implement a closed loop marketing schedule. This means that you are constantly driving new leads, capturing information, measuring results and then redeploying your budget to those campaigns that are producing the desired results. Do this over and over and you will see consistent improvement in your marketing results.

Thanks to REIA, The 360° Real Estate Investor will help you launch any type of marketing campaign while saving you money and time by automatically keeping track of your marketing budget.